Tony Sarg’s sea monster hoax, 1937
“In the summer of 1937, Tony Sarg and several others promoted a hoax in Nantucket. Sightings of a sea serpent were advertised… footprints were found… stories published… Then, the serpent appeared on South Beach: it was one of Sarg’s Macy’s Day Parade balloons.
“Tony Sarg (1880-1942) was an American puppeteer, illustrator, designer and painter. He is famous for creating balloons for the Macy department store parades and many illustrations for magazines. He owned a store in Nantucket, the Tony Sarg’s Curiosity Shop.
“All of Nantucket must have visited. There are photos of this “sea-serpent” from many scrapbooks of the era.”